Camera Angles

Uniquely Singapore Advertisement

 

advertisement source: http://www.youtube.com/watch?v=uQhpyUtUG0A

 

 

In this advertisement, there is the following shots:

 

•  Close up shot:
• Timing: 11 seconds. This shot magnifies the orchid and shows the importance of our national flower
• Timing: 26 seconds. This shot magnifies the lucky cat and shows the details of it.

• Extreme long shot:
• Timing: 17 seconds. Shows the surrounding of Singapore and lets the viewer understand the big picture of Singapore. 

• Low angle shot:
• Timing: 33 secs. Shows the mosque as a very grand and important place
• Timing: 5:41sec. Shows that it is a good feeling standing on the tip of the boat.

• Extreme close up shot
• Timing: 1:03sec. Shows the fine details of the red colour in her eyes and her earrings
• Timing: 3:57sec. Shows the small details on the food

• Close up shot
• Timing: 1:10sec. Shows the expression on the woman's f ace clearly.
• Timing: 3:06sec. Shows the details of the fish.
• Timing: 3:13sec. Shows how the monkey swings on a chain clearly.
• Timing: 3:25sec. Shows the carvings on the merlion.

• Point of view shot
• Timing: 1:23sec. Makes the viewer feel as if he is in the car.

• Medium shot
• Timing: 3:03sec.  To show the huge amount of flamingoes in 1 picture'

• Aeriel shot
• Timing: 3:16sec. To show how the sentosa resort looks like from  a high angle.

• Swish pan shot
• Timing: 3:32sec. To show the likeness between the durian and the esplanade